Alice, London


I’m a professional hair and makeup artist based in London. I am passionate about helping people to look and feel like the best version of themselves by creating effortlessly beautiful hair and makeup looks. 


I have always been creative with a passion for painting, design, fashion and beauty. Having previously graduated from a Fine Art degree I wanted to focus my creative skills on the hair and makeup industry and went on to complete a professional course in makeup and hair at Brushstroke Makeup School, Shepperton Studios, in 2017. 

Since training I’ve had the opportunity to work in various aspects of the industry including Theatre, Fashion, TV and Short Film. Some of my career highlights so far include working at events such as Professional Beauty, Salon International, and London Fashion Week. I love the atmosphere and buzz of working at live events! I have also worked for some top brands within the luxury beauty industry including Sisley, Lancôme, MAC, and Chanel, to name a few. More recently I have fallen in love with the world of weddings. For me, making people look and feel great is one of the most rewarding aspects of working in the hair and makeup industry. I love helping to make people feel special, confident and beautiful, which is why I enjoy being part of someone’s big day!

I only use high quality professional products in my kit to ensure longevity and a beautiful finish. Using makeup to enhance, rather than mask, I aim to create elegant looks tailored to your individual style, with a focus on flawless, radiant, camera-ready skin. I use my products in such a way that they enhance a bride’s natural beauty, ensuring that they look and feel the best version of themselves on their special day! Some of my favourite brands that you will see in my kit include:

Bobbi Brown, Inglot, Illamasqua, NARS Cosmetics, and Charlotte Tilbury as well as hair product brands Kenra Professional, GHD and Schwarzkopf, to name a few.



Alice is an absolutely incredible hair and makeup artist. I booked her with no trial and she absolutely nailed the brief. My hair and makeup lasted all day, even through a ceilidh! It's also worth mentioning that she is very warm, friendly and chatty which made me feel so comfortable. I wouldn't hesitate to book Alice again - Kathryn


I would highly recommend Alice, who did the hair and makeup for me, my bridesmaid and mum for my wedding in September 2021. Alice made creative suggestions to freshen my look at our trial as my ideas had changed a little after a delay to our original date. The result made us all look and feel fantastic, modern and fresh, with so many compliments on the day. On the morning Alice made us all feel really comfortable and she felt like part of the gang. We all had so much fun and she kept us so chilled on the morning. Thank you Alice! - Rachel


Alice is absolutely amazing! She did my hair and make up for my wedding day and she just made me feel gorgeous! She listened to exactly what I wanted and executed it beautifully! She was so friendly, easy-going and she blew me away with her professionalism. Alice knows what she is doing and she makes you feel 100% comfortable in the process. I could not recommend her enough! - Cayley


Alice was such a calming influence on my wedding morning and my hair and makeup was exactly how I wanted it - it was amazing. We had a trial beforehand so we knew what would work well when it got to the wedding day. I had so many compliments on both hair and makeup throughout the day and it stayed in place all day. I was so happy with everything - thank you so much Alice!! - Emily


Alice was absolutely amazing! I was so happy with both my make up and hair on my wedding day. She has a way to make you feel completely at ease and her skills and expertise are second to none. Even my mother had her make up and hair done. She looked absolutely beautiful and this is a woman who doesn't like too much being done on her, and yet Alice was able to transform her without her feeling uncomfortable. Couldn't recommend her highly enough!! - Chetna